My approach to graphic design and copywriting has always been to understand my clients market and prepare everything to reach that specific audience. I have never worried about creating my own "template" that I could apply to every project. It sure would have saved a lot of time. But that wouldn't be fair to my clients. My job is to create marketing communications tools for a specific client. I have to mix their goals and company personality (brand image) into a unique visual and verbal solution. In the back of my mind, I am always trying out new visuals for myself. Here are a few that floated their way on to business cards.

This is the logo I currently have on my resume. Symbolically it uses shadows and color to show depth and dimension. I have many versions I use with different colors and other subtle, or not so subtle, variations.

I used this logo a couple of years ago. The message was that my creative process is governed by the specific universe I am working in. Again, I often used different colors and effects just for fun. 

This logo was used very seldom. It was created originally for use as a header and masthead for some training information. It's origin goes back to the early 1980's when certain employees were called "gold collar workers". These were a class of worker that could not easily be put into a pidgeon hole. They were usually terminally insubordinate but very productive. Usually creative and multi-disciplined, I found myself being so classified.

What do you think? Let me know by posting a comment.

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